Based in Dubai—the central hub for business and trade across the Middle East, Africa, and Central Asia—I bring over 20 years of experience in sales, business development, and channel management for the IT Hardware, Audio Visual and Home Audio industries.

Having worked with global multinationals like Epson and Brother, I have successfully managed large, complex territories with diverse market dynamics, distributor networks, and corporate partnerships. This experience has given me a deep understanding of how international brands scale operations, optimize sales strategies, and establish a strong market presence in competitive regions. Now, as an independent sales consultant, I bring this big-brand expertise to companies looking to grow in the Middle East, Africa, and Central Asia.

Being based in Dubai gives me a strategic advantage—I have direct access to key decision-makers, top distributors, and a rapidly growing Tech industry, ensuring that brands I work with can scale efficiently across multiple regions.

My Passion for all things Tech, Music and Sound, provides me with a great drive to explore and learn more while sharing my experiences with my partners.